Marketing News

Thirdpresence, a leading mobile in-app video SSP, announced today that Sizmek has certified the company's video player for HTML5 VPAID video advertising. HTML5 VPAID is an important part of the growing mobile in-app video advertising market, because it allows advertisers to accurately measure video viewability and add interactive

The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its "From Hope to Cures" campaign, highlighting two patient stories that exemplify the theme of ACHIEVABLE. The first set of new ACHIEVABLE print and digital ads feature Ed. In 2008, doctors found a

When the NFL season kicks off on Thursday, the country's favorite beer will be celebrating the fans that have made football the number one sport in America. Bud Light, the Official Beer Sponsor of the NFL, has already released 720 million of its newly redesigned NFL team cans

Videology, a leading software provider for converged TV and video advertising, released 'The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,' a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen's Digital Brand Effect study. The release comes

Drive Marketing Group, provider of integrated marketing services and branded merchandise today announced their ranking at position 3683 on Inc. magazine's 35th annual listing of the top 5000 fastest-growing companies in the United States. Drive grew revenue 84% to$4.1 million in 2015 to achieve the recognition.

Creative Realities, Inc. (OTCQB: CREX), a leading digital asset management and shopper marketing solutions provider, announced today that it has released Version 5.0 of its advanced content and network management software, and is already actively provisioning Version 5.0 in a major commercial deployment. Major Commercial Deployment One of

Bridgestone Americas (Bridgestone) today released its latest advertising campaign, leveraging its Official Tire status with the National Football League (NFL) and National Hockey League® (NHL®) and showcasing two of today's most popular athletes: NFL All-Pro receiver Larry Fitzgerald and NHL® All-Star defenseman P.K. Subban. The pair of

Ally Financial, a leading digital financial services company, debuted a new brand campaign that reflects its focus on doing things right for customers. The campaign is the first-ever unified brand campaign in Ally's history, bringing together the full scope of the company's financial services offerings under