Marketing News

Parkbench.com launch their free neighborhood-centric network in California

Parkbench.com, the #1 source for local events, deals, and news has launched their neighborhood-centric platform in California. Local businesses and professionals now have a free, local marketing platform. Parkbench is currently active in 88 neighborhoods across California and is looking for more sponsors to help launch more neighborhood websites.

Marketing News

Annie's Democratizes Organic for Everybunny™

Annie's, Inc., maker of America's favorite childhood foods with natural and organic ingredients, launched its new brand campaign demonstrating how the company is bringing delicious, organic food to nearly every aisle of the grocery store, and making organic more accessible than ever before. On the heels

Marketing News

Publicis Worldwide Announced As Lead Agency for Hewlett Packard Enterprise

Today, Publicis Worldwide announced that it has been appointed as lead marketing agency for Hewlett Packard Enterprise (NYSE: HPE). Publicis Groupe agencies DigitasLBi and Optimedia were also named to the brand's roster and together will serve as the brand's strategic marketing partners. Razorfish will continue leading

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SunDance Named in Inc. 5000 List of Fastest-Growing Private Companies

SunDance (sundanceusa.com), an Orlando-based firm offering design, print and mailing services, today reported that it has been named as one of Inc.'s 5,000 fastest-growing companies in America. The magazine and its judges consider that the 2016 Inc. 5000 are the superheroes of the U.S. economy

Marketing News

Yellow Pages United Announces Winner of its Fall 2016 Mark Smith Award

Yellow Pages United, an online directory dedicated to advancing the phone book into the future, today announced the winner of its fall 2016 Mark Smith Scholarship. Leah Radetsky of the Savannah College of Art and Design will receive $2,000 toward her tuition. Contestants were asked to submit an original

Marketing News

Warner to Promote Launch of Innovative New Energy Gum to the U.S. Market

Warner Communications, a world-class boutique public relations and communications firm, today announced it has been named the agency of record for Energy Bombs Chewing Gum, a new caffeinated, premium chewing gum alternative to energy shots and drinks. Warner will manage national media relations for Energy Bombs, to promote brand awareness,

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Global Retail Leader Simon Retains SHIFT Communications to Lead Public Relations for West Coast Premium Outlet Properties

SHIFT Communications, an integrated communications agency, announced today the Agency's San Francisco-based consumer lifestyle practice has been retained by Simon to oversee comprehensive public relations and event management efforts for 17 of its West Coast Premium Outlet properties. SHIFT will provide full national, regional and hyperlocal PR support,

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October 20 Marks Second Annual BucksMont BizCon

Small business owners and entrepreneurs from Bucks and Montgomery counties will once again gather at the Fuge in Warminster, PA on Thursday, October 20 for the second annual BucksMont BizCon (BMBC). New this year, local undergraduate and graduate students are invited to attend the event for FREE. Co-hosted by digital

Marketing News

Bianchi Public Relations, Inc. Adopts Special 25th Logo, Shares Top 25 PR Projects

For most companies, the corporate logo is sacrosanct. But as it enters its 25th year in business, Bianchi Public Relations, Inc. is adopting a special commemorative logo that acknowledges the firm's upcoming silver anniversary, according to agency founder and president Jim Bianchi. A full-service business-to-business public relations agency

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PGA Golfer Jimmy Walker Continues Winning Streak with Real Integrated and Burns & Wilcox

What does a World Top 25 pro-golfer and a leading specialty insurance wholesaler have in common? As it turns out, a lot. Burns & Wilcox and its marketing agency Real Integrated discovered this when they set out to create a web series to highlight the company's core values

Marketing News

Seed Adds Boutique Female Insights Consultancy to Accelerate Client Growth Among Women

Seed Strategy, The Growth Acceleration Firm, is proud to announce the acquisition of The Cherri Prince Company, a female insights and innovation consultancy. Today, women account for 85% of all U.S. consumer spending and make or influence 65% of all car purchases, as well as 89% of all banking

Marketing News

Magnetic Appoints Data and Machine Learning Veteran Paul Phillips as Chief Data Officer

Marketing technology company Magnetic, today announced that data strategy, analytics, and machine learning veteran Paul Phillips has been appointed as Chief Data Officer. In this role, Phillips will be responsible for aligning Magnetic's data, analytics, and data science capabilities to deliver better performance and insights for marketers. "

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Habitat for Humanity NYC Appoints Launchpad Advertising as Agency of Record

Habitat for Humanity New York City (Habitat NYC), a non-profit leader dedicated to ensuring that everyone has a decent and affordable home, has named New York-based Launchpad Advertising its new strategic and creative advertising agency partner across multiple marketing disciplines. The agency will spearhead strategic and brand marketing initiatives designed

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Finn Partners Expands into Pacific Northwest with Acquisition of LANE

Global public relations firm, Finn Partners, today announced it has entered into an agreement to acquire LANE, a national independent PR firm headquartered in Portland, Oregon. The move is Finn Partners' first step in the Pacific Northwest and builds a greater footprint for its West Coast operations. LANE, with

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Startups to Fortune 100's join forces to help students save cash

Today, University Beyond, a recruitment and management platform for on-campus brand ambassadors, announced they are hosting their second annual "National Student Discount Day" on August 24th, 2016. Participating brands will be joining the conversation on social media using the hashtag #NSDD, and their discounts will be promoted to

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McCann Detroit Names Bill Cimino As Chief Creative Officer

McCann Detroit today announced that Bill Cimino has joined the agency as EVP, Chief Creative Officer. "Bill has done really great work on big brands his entire career," said Rob Reilly, Global Creative Chairman of McCann Worldgroup. "More importantly, he is an outstanding person. I couldn'

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The Trade Desk files paperwork to go public; expect 86.3M USD

The Trade Desk dropped yesterday the form S-1 in the US Securities and Exchange Commission, which indicates that the company is going public IPO. According to AdExchanger, The Trade Desk hopes to raise 86.3M Dollars in the offering. In 2015, the independent DSP went from 280 clients to 389

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Omnicom Group Launches KERN X, a Growth-Hacking Marketing Agency

Omnicom Group's KERN announced today the launch of its new growth-hacking marketing agency, KERN X. KERN X is specifically designed and purposefully built to take startups from funded to famous. KERN X was cultivated to capitalize on the latest cutting-edge trend in growth-hacking, which is defined by marketing

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70% of the the ad spend will be on programmatic in 2017

In the USA, 70% of the ad spend will be programmatic on the next year, 2017. This represents around 27 billion euros. In 2014, the ad spend was 10 billions, that represented 49% of the total ad spend. For Quantcast (Programmatic Marketplace Roundup 2016), the definition of programmatic is digital

Marketing News

Audience Engagement: How publishers can increase their revenue?

Crowdynews just published a Publisher’s Guide to Mastering Audience Engagement where publishers can find the way to make users to click on the ads and stay more time reading the pages. In the guide, Crowdynews recommend to look at the following metrics to look at the engagement on site:

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Native Ads on Adsense: Sponsored content and In-feed native ad units

Spending on Native Ads is expected to grow to 21 billion dollars in 2018 and Adsense/Google want to be part of the cake. Other native ad tech players started earlier like Taboola and Outbrain. Native Ads, according to IAB (Interactive Advertising Bureau) are "so cohesive with the page

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Moz lays off 28% of the staff to focus on search

Sarah Bird, CEO of Moz, announced yesterday, Wednesday, that the company specialised in SEO will lay down 28% of the staff to focus on the core: search products. Products like Moz Content and Followerwonk will be discontinued. The focus will be on the most successful products like rank tracking, keyword

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Foursquare will enter in the data business?

In a report from Digiday, seems that Foursquare is now interested in enter on the data business. Foursquare has a database of 105 million places, 85 million of commercial venues and 50 millions users using Swarm, the check-in gamification app. Rosenblatt, president of Foursquare, told Digiday that everytime a user

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UK publishers join forces to regain strength in the ad market

According to a report from William Turvill, in City A.M., the publishers of the Guardian, Sun, Times, Mirror, Express, Star, Telegraph and Mail created a project to study what can they do against the large fall in advertising revenue. The newspaper industry is losing most of the advertising revenue

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Mobile: Ad blocking is the primary challenge for publishers

AOL talked with 300 premium publishers in United Kingdom and figure out their main challenges and opportunities on the mobile environment. Ad blockers were mentioned by 55% of the publishers as a challenge and is by far their main concern. Other challenges are the quality of the consumer experience, quality