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Marketing News

A collection of 179 posts

Google rollout AMP demo in Organic Search (AMP ads will be here soon)

Google revealed this week that AMP will be rollout on mobile organic searches in the near future. Until today users could only see these pages on the Top Stories Carousel, but this will change. There are over 150M Accelerated Mobile Pages (AMP) indexed by Google and they will start to

Header Bidding: Rubicon Project loses 30% on stock value

The revenue of Rubicon Project is slowing down with the fast adoption of the header bidding by publishers. Header bidding allows publishers to have multiple exchanges on the same ad space. And the exchange with the higher bid wins the auction. In October, 2015, Rubicon launched an header bidding tecnology

Google Analytics Demo Account is live

Google Analytics made public today the Merchandise Store - Google Analytics account. Since now, every user can use this GA account as a demo account. This account is specially useful for trainers; to explore the reports and features of Google Analytics. As it is an account implemented on the Google

Sizmek to be bought by Vector Capital

Sizmek announced today that is being bought by Vector Capital, for 122 Million Dollars. Vector Capital is acquiring all the stock for 3.90 dollars per share, in cash. Sizmek, a company on Nasdaq, will become a privately held company. According to the CEO of Sizmek, this will allow "