Media Rating Council (MRC) this week announced the accreditation of the Nielsen/IBOPE Mexico (NIM) television audience measurement service. According to MRC, this is the first accreditation to a measurement service that operates exclusively outside the United States. “For over four years, we have been working hand-in-hand with the MRC

The Media Rating Council (MRC) has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service, GfK announced. “We congratulate MRI on once again earning MRC accreditation,” said George W. Ivie, CEO and Executive Director of the MRC. “Since it was first accredited in 1998, MRI

Pixalate this week announced it has received the certification from Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions. Pixalate says it was the first company to receive this accreditation. Currently, Pixalate is now the only accredited solution for marketers to