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Meetrics

Meetrics

Glossary   -   Dec 24, 2017 Viewability metrics

Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all impressions bought. If the DSP does not measure the viewability, you will be able to integrate a third party provider to measure the viewability, like IAS or Meetrics.

Marketing News   -   Apr 10, 2018 AppNexus not seeking MRC re-accreditation discontinuing considerable fee payment

MRC just revoked the accreditation from AppNexus. According to the Media Rating Council Accreditation Updates, January through March 2018, AppNexus accreditation was "revoked for all previously accredited metrics (Desktop Display Served and Viewable Ad Impressions and related viewability metrics); AppNexus has withdrawn from the accreditation process." AppNexus informed

by Luis Espada
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Marketing News   -   Apr 10, 2018 AppNexus not seeking MRC re-accreditation discontinuing considerable fee payment

MRC just revoked the accreditation from AppNexus. According to the Media Rating Council Accreditation Updates, January through March 2018, AppNexus accreditation was "revoked for all previously accredited metrics (Desktop Display Served and Viewable Ad Impressions and related viewability metrics); AppNexus has withdrawn from the accreditation process." AppNexus informed

by Luis Espada
Glossary   -   Dec 24, 2017 Viewability metrics

Viewability metrics are frequently found on the best DSP's, where by default, the DSP is measuring the viewability of all impressions bought. If the DSP does not measure the viewability, you will be able to integrate a third party provider to measure the viewability, like IAS or Meetrics.

by Luis Espada
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