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Placed this month launched a new interface for attribution reporting. Placed says the effort represents months of collaboration between Placed and its partners to provide a better view into the role of foot traffic in advertising campaigns. “We believe that self-service and the accelerated adoption of location-based attribution go hand
by Luis RijoRhythmOne partnered with Placed to offer clients access to a new measurement solution that quantifies the impact of digital and linear TV campaigns in driving consumers to retail stores. RhythmOne’s solution integrates Placed’s TV measurement solution, Placed Attribution for TV, which leverages in-store attribution data to match linear
by Luis Rijo