IAB released this month the IAB Podcast Measurement Technical Guidelines, version 2, and according to Steve Mulder, Senior Director of Audience Insights at NPR, "the new guidelines provide a recommended process for generating an audience and downloading metrics." What Podcast Measurement should have * Filtering for uniqueness * Filtering for

Apple just roll out today the promised feature for the year, when it comes to Podcasts. In September, Apple Podcasts received an upgrade that created two podcasts types, and at that time, James O. Boggs, Business Manager at Apple, announced Podcast Analytics, launched during this year. And Podcast Analytics, in

In June, Apple launched two types of Podcasts and is about to launch another important reporting tool for Podcasts Publishers. In WWDC 2017, James O. Boggs, Business Manager at Apple announced the Podcast Analytics, a new free product, that will be launched during this year. This analytics infrastructure, according to