CallTrackingMetrics (CTM) today announced an integration with VWO, the platform that enables advertisers to conduct visitor research, build an optimization roadmap, and run continuous experimentation. Users using VWO can track engagement, clicks, conversions, signups, or anything else that matters to you and your business through their A/B testing service.

Bing announced this week that starting in March, the dimensions (columns) showing Impression share lost to ad relevance, Impression share lost to expected CTR and Impression share lost to bid will be removed from Share of Voice reports. Nahva Tecklu, Program Manager at Bing Ads, wrote that these columns in

Placed this month launched a new interface for attribution reporting. Placed says the effort represents months of collaboration between Placed and its partners to provide a better view into the role of foot traffic in advertising campaigns. “We believe that self-service and the accelerated adoption of location-based attribution go hand

Podcasting provider Blubrry this month updated its podcast statistics offering to include hourly downloads reporting and additional regional reporting. Blubrry users are now able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live. Blubrry says

Bing this week introduced a new AI-powered feature for reporting on performance. The Performance Targets feature enable advertisers to set targets on groups of the campaigns and track their performance on the metrics advertisers select. With the new reporting, advertisers can promptly know how they are progressing towards the specific

Telaria today unveiled TV Content Reporting, a product that enables premium publishers to better understand how advertisers value their most desired inventory. Telaria says TV Content reporting is a new-to-market product and provides buyers TV-like buying opportunities. “With the amount of data available today in digital advertising, the information transferred

Bing Ads users can now save, schedule, and share inline downloaded reports.