Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Search

Retail and restaurants chains can now upload transactional data in Google Ads

Google this week announced that retail and restaurant advertisers can now upload transaction data in Google Ads.

Retail

TikTok launches shopping tabs and product discovery for Shopify merchants

TikTok last week introduced shopping tabs on profiles, among a select group of Shopify merchants in the US, UK, and Canada.

Display

Facebook introduces Ads in the Instagram Shop Tab

Facebook this week introduced ads in the Instagram Shop tab, globally. The ads appear as tiles on the Instagram Shop tab home page.

Retail

Luxembourg National Commission for Data Protection fines Amazon in 746 million euros

Luxembourg National Commission for Data Protection last month imposed a fine of €746 million to Amazon European headquarters in Luxembourg, Amazon Europe Core S.à r.l. The decision is related with Amazon Advertising.

Retail

Yelp updates its logo and app icons

Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.

Retail

How to add a business in Apple Maps?

Apple Maps is often the forgotten alternative of Google Maps. Apple Maps works mainly in Apple hardware (iPhones, iPads, and Apple Watches), but in 2019 DuckDuckGo incorporated Apple Maps in the map searches.

Retail

Amazon releases campaign management in Amazon Advertising API in Canada, Mexico and Brazil

Amazon yesterday announced the release in Amazon Advertising API, in a beta, of the campaign management functionality in Canada, Mexico and Brazil.

Retail

Google to enforce correct Manufacturer Part Number attributes in Merchant Center

Google this week announced it will start to check incorrect values for the MPN [mpn] attribute in Merchant Center accounts.

Retail

Twitter launches a Shop Module, a showcase of products

Twitter today announced the launch of a Shop Module, a dedicated space at the top of a profile where businesses can showcase their products.

Video

Google to introduce Nielsen's sales lift measurement for CTV ads in DV360

Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).

Retail

Amazon introduces bid suggestions for Sponsored Brands video on Amazon Advertising API

Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API.

Retail

Taboola buys Connexity for $800 million

Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.

DOOH

Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.

Retail

Amazon updates Amazon Advertising API introducing similar product targeting

Amazon last week updated Advertising API introducing several updates in Sponsored Display, and Sponsored Brands videoo campaigns.

Retail

Facebook opens Pay to other platforms and businesses in the US

Starting this August, Shopify merchants will have access to Facebook Pay.

Retail

GoDaddy shops get a direct connection with Google Merchant Center

GoDaddy merchants can now upload their products to Google, create free listings and ad campaigns and review performance metric.

Retail

Amazon Advertising launches a Partner Network program for agencies

Amazon Advertising Partner Network is a program that helps agencies and tool providers deliver results for advertisers.

Retail

Google relaxes 'Insufficient contact information' policy in Merchant Center

From August 2021, merchants only have to list a minimum of one piece of contact information on their site.

Retail

Criteo buys Mabaya

Mabaya will expand Criteo’s Commerce Media Platform.

Retail

Google forbids digital books in Shopping ads

Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.

Display

Criteo expands Criteo Retail Media API access to Pacvue, Perpetua, Flywheel, Kenshoo, and Tinuiti

eCommerce advertising solutions gained directly access to Criteo Retail Media API.

Data

Jellyfish acquires 5 companies

Jellyfish acquire companies expert in Amazon Marketplace, creative technology, content, e-commerce, and in consultancy.

Retail

Walmart now selling ads in DOOH screens, digital retail ads, and offering data integrations

Walmart Connect is the new media business from Walmart. Walmart Connect is selling DOOH ad spaces in Walmart stores, digital ads in Walmart.com, and first-party data to DSPs like The Trade Desk.

Retail

Amazon creates a badge for sustainable products

To receive the badge, a product needs to have one or more sustainability certification.

Retail

Yelp to show if businesses are enforcing social distancing and if their staff is wearing masks

Yelp is now displaying if businesses are enforcing social distancing and if their staff is wearing masks.