The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.
ACCC announced Black Friday enforcement sweep on November 10 targeting misleading pricing claims including countdown timers, site-wide sales exclusions, and strikethrough prices.
ACCC announced Black Friday enforcement sweep on November 10 targeting misleading pricing claims including countdown timers, site-wide sales exclusions, and strikethrough prices.
Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.
NRF projects November-December port volumes will drop 14-18% year-over-year as retailers complete tariff-driven frontloading ahead of 2025 holiday season.
Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.
IAB and IAB Europe published guidelines defining incrementality measurement methods for commerce media on November 3, 2025, addressing standardization gaps.
Wunderkind survey reveals 34% of consumers began holiday shopping in October as 71% cite higher prices from tariffs as top concern heading into Black Friday Cyber Monday 2025.
