FTC targets Amazon, Walmart sellers while warning six companies for misleading origin claims across online platforms.

Company formalizes DSP partnerships to expand advertiser access and provide specialized training support.

Mid-to-long-tail advertisers gain access to $204B retail media opportunity through unified workflows and automated campaign management.

Two-thirds of families start July shopping as spending reaches $39.4 billion amid inflation fears and retailer promotional events.

IAB Europe introduces comprehensive framework covering on-site, off-site and in-store advertising formats across digital landscape.

IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets.

Comprehensive 101 resource addresses €10bn European sector growth.

Brands working with 4-6 retail media networks doubled in 2025, while standardization gaps limit growth.