PayPal introduces interactive advertising format enabling direct purchases without leaving content.

Criteo and dentsu announce comprehensive partnership integrating AI-powered commerce platforms for enhanced campaign performance and audience targeting.

Google introduces comprehensive support for merchant loyalty program display in search results.

Amazon's social commerce advertising feature ends operations after years of declining performance, affecting thousands of brands using the Posts API for marketing campaigns.

German competition authority objects to platform's algorithmic price caps affecting 60% of online retail.

E-commerce sellers can now use Amazon's MCF service to fulfill Walmart orders under specific conditions.

New Google AI shopping features include virtual fitting rooms and agentic checkout systems.

Accelerated checkout experience debuts for Demand Gen campaigns, delivering 11% conversion value boost with streamlined purchase paths