Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Data - Jan 18, 2025 Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

Retail - Jan 18, 2025 CBP proposes new data requirements for low-value shipment imports

U.S. Customs agency aims to strengthen oversight of duty-free imports under $800 through enhanced electronic filing system.

Retail - Jan 25, 2025 Lawsuit alleges Patagonia misleads shoppers with deceptive pricing practices

New class action suit claims outdoor retailer inflates reference prices to create false impression of discounts, court documents show.

by Luis Rijo

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Retail - Jan 25, 2025 Lawsuit alleges Patagonia misleads shoppers with deceptive pricing practices

New class action suit claims outdoor retailer inflates reference prices to create false impression of discounts, court documents show.

by Luis Rijo

Data - Jan 18, 2025 Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

by Luis Rijo

Retail - Jan 18, 2025 CBP proposes new data requirements for low-value shipment imports

U.S. Customs agency aims to strengthen oversight of duty-free imports under $800 through enhanced electronic filing system.

by Luis Rijo

Retail - Jan 18, 2025 Amazon consolidates first-party ad inventory across owned media properties

Digital advertising update brings unified inventory access across Amazon's websites and devices for display and video campaigns.

by Luis Rijo

Retail - Jan 16, 2025 Criteo names former Dentsu executive as CEO amid retail media transformation

Michael Komasinski to lead Criteo starting February 15 as the adtech firm faces challenges in retail media and cookie deprecation.

by Luis Rijo

Retail - Jan 14, 2025 Walmart unveils updated brand identity in major refresh after 73 years

Walmart announces comprehensive brand refresh focusing on new typography, color palette and digital-first approach.

by Luis Rijo

Retail - Jan 11, 2025 Microsoft introduces first-party data solutions for retailers

Ad on search page on retailer's website on Microsoft Edge Image

Microsoft Advertising launches Curate for Commerce and Sponsored Promotions by Brands to help retailers monetize first-party data.

by Luis Rijo

Retail - Jan 10, 2025 Amazon extends retail ad technology to other retailers with new service

Amazon launches ad tech service for retailers to monetize their sites using its advertising technology and advertiser network.

by Luis Rijo