Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Display - Dec 30, 2024 Amazon expands cross-channel measurement capabilities for advertisers

New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.

Retail - Dec 29, 2024 New Amazon frequency capping feature adds cross-campaign reach measurement

Frequency Groups reach measurement in Amazon DSP

Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.

Retail - Dec 30, 2024 Real estate giant RE/MAX launches media network to monetize digital properties

RE/MAX enters advertising technology space with new commerce media network, targeting home-related advertisers and buyers.

by Luis Rijo

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Retail - Dec 30, 2024 Real estate giant RE/MAX launches media network to monetize digital properties

RE/MAX enters advertising technology space with new commerce media network, targeting home-related advertisers and buyers.

by Luis Rijo

Display - Dec 30, 2024 Amazon expands cross-channel measurement capabilities for advertisers

New functionality provides unified reach and frequency metrics across devices and publishers for Amazon DSP advertisers globally.

by Luis Rijo

Retail - Dec 29, 2024 New Amazon frequency capping feature adds cross-campaign reach measurement

Amazon DSP launches reporting tools for advertisers to track ad exposure across multiple campaigns with unified frequency metrics.

by Luis Rijo

Retail - Dec 29, 2024 Amazon launches centralized billing system for sponsored ads and DSP

Amazon launches unified billing interface for sponsored ads and DSP advertisers to manage invoices across multiple countries.

by Luis Rijo

Retail - Dec 25, 2024 Google launches glossary for Merchant Center Next platform

New technical documentation provides detailed explanations of essential e-commerce terms and features for online retailers.

by Luis Rijo

Data - Dec 25, 2024 How PayPal's Honey manipulated coupon codes and diverted affiliate commissions

How Affiliate Commission Diversion Worked

A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.

by Luis Rijo

Retail - Dec 18, 2024 Retail theft surges 93 percent since 2019, with rising violence concerns

New industry study reveals dramatic increase in retail theft and unprecedented levels of violence against store employees.

by Luis Rijo

Search - Dec 18, 2024 Managing faceted navigation URLs: new Google documentation

Google releases comprehensive documentation on managing faceted navigation URLs to prevent server resource waste and optimize crawling.

by Luis Rijo