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Sullivan's tweet clarifies that Google is currently enforcing the Site Reputation Abuse Policy through manual reviews.

The discussion centered around the continued relevance of the tool in light of Bing's decision to remove its disavow tool in 2023.

On April 29, 2024, a conversation on Twitter between SEO professional Thomas Jepsen and Google's John Mueller, a Search Relations team lead, shed light on website recovery following Google's recent Helpful Content Update (HCU).

This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.

Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.

Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.

Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.

On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.