The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.
In a recent video on the Google Search Central Youtube channel, Google engineer Gary Illyes provides a fascinating glimpse into the complex processes behind Google Search results.
Microsoft Advertising announced today a major update to its native ad bidding process, transitioning away from manual cost-per-click (CPC) in favor of enhanced CPC (eCPC).
