The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Microsoft Advertising is empowering advertisers to connect with broader audiences by adding five new languages to its platform: Thai, Malay, Indonesian, Filipino, and Hindi.
Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.
Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.
The company's "About this image" and "more about this page" features, critical for image and website evaluation, are now available in 40 additional languages.
