The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.
Lead generation remains a crucial focus for many advertisers, and Google Ads has responded with guidance on optimizing Performance Max campaigns for attracting high-quality leads.
Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.
Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
Google Search & Shopping today announced expanded support for product variants in structured data. This update empowers merchants to showcase diverse product variations (size, color, etc.) directly in search results, potentially attracting more clicks and improving user experience.
E-commerce Pay-Per-Click (PPC) advertising helps you achieve this by displaying product placements to relevant audiences only when they click, maximizing cost-effectiveness. Platforms like Google Ads, Amazon Advertising, and Facebook Ads enable this targeted approach.
The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.
