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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1194 Articles
Search   -   Jan 31, 2024 Interaction to Next Paint (INP) to replace First Input Delay (FID) on March 12, 2024
Interaction to Next Paint (INP)

In a significant move for web developers and user experience optimization, Interaction to Next Paint (INP) is set to become a Core Web Vital, replacing First Input Delay (FID) on March 12, 2024.

by Luis Rijo
Data   -   Jan 31, 2024 Microsoft Search and News advertising revenue rises 8%
Microsoft

Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.

by Luis Rijo
Video   -   Jan 30, 2024 Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations
Alphabet

However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.

by Luis Rijo
Search   -   Jan 28, 2024 Sensitive Events in Google's Advertising Landscape
Sensitive Events in Google's Advertising Landscape

A Sensitive Event is defined as an unforeseen or unexpected situation that poses a significant risk to Google's ability to provide high-quality, relevant information while reducing insensitive or exploitative content in prominent and monetized features.

by Luis Rijo
Search   -   Jan 27, 2024 Samsung to integrate Baidu's Ernie AI Model into Galaxy S24 Series
Circle to Search in Samsung Galaxy S24

Samsung Electronics is teaming up with Baidu to integrate the Chinese internet giant's large language model (LLM) into its latest flagship 5G device, the Galaxy S24 series, in China.

by Luis Rijo
Search   -   Jan 24, 2024 Google fully introduces Gemini in Google Ads, in the US and UK
Google fully introduces Gemini in Google Ads, in the US and UK

Gemini is currently available to English language advertisers in the U.S. and U.K., and will be rolled out to other English language advertisers in the coming weeks.

by Luis Rijo
Search   -   Jan 23, 2024 Google Ads to Restrict Plumbing Ads in the Netherlands
Google Ads to Restrict Plumbing Ads in the Netherlands

Google has announced an update to its other restricted businesses policy that will restrict plumbing ads in the Netherlands. This policy update will take effect on February 22, 2024.

by Luis Rijo
Search   -   Jan 23, 2024 Yelp names Canada’s Top 100 Places to Eat in 2024
Canada’s Top 100 Places to Eat in 2024

Yelp yesterday revealed its ninth annual list of the top places to eat in Canada, and this year's winners are a diverse mix of restaurants from across the country.

by Luis Rijo
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