Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Microsoft Advertising streamlines international campaigns with new Feed Labels feature

Feed Labels enables advertisers to streamline international campaigns by grouping products from different feeds based on common characteristics.

Search Featured

Google Ads Editor 2.6 unveiled: streamlined campaign management

Google has released last month the latest update to its campaign management tool, Google Ads Editor. Version 2.6 delivers a suite of new features and improvements designed to simplify workflows and enhance advertising performance.

Search

New Approval Process for AdSense for Search Sites

Google has introduced a new site-level approval process for publishers using AdSense for Search (AFS). This change, which began on March 4, 2024, aims to ensure the quality of the websites where AFS ads are displayed.

Display

Google Ads to pause inactive Ad Groups starting March 11

Google Ads last month announced a major change that will automatically pause ad groups with no impressions in the past 13 months. This change begins on March 11, 2024, and will roll out to all accounts by April 30, 2024.

Search

Google updates Gambling Advertising Policy in Romania for April 2024

Google this week announced significant updates to its Gambling and Games policy in Romania, scheduled to take effect on April 5, 2024.

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Google announces major Search Update and New Spam policies

Google yesterday unveiled the March 2024 core update, a significant evolution in its search ranking systems. This complex update aims to surface more helpful content and reduce the visibility of low-quality, click-focused content.

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UK Google Ads policy loosens restrictions on Teeth Whitening products

The change marks a significant shift, allowing products containing up to 6% hydrogen peroxide or equivalent chemicals to be advertised through Shopping Ads and Free Listings. Previously, the limit was set at a much stricter 0.1%.

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Google Ads introduces "Solutions" for Easier Automation and Reporting

Designed for advertisers of all levels, Solutions offers a streamlined way to generate performance reports, automate common tasks, and customize workflows.

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Microsoft Advertising launches Performance Max campaigns globally

Microsoft Advertising today announced the global rollout of Performance Max (PMAX) campaigns, a new automated campaign type designed to streamline advertising efforts and maximize results across Microsoft's platforms.

Display

Google expands advertising options for healthcare providers in Belgium and South Africa

Starting this month, online pharmacies in Belgium and South Africa can promote their services on Google platforms. Telemedicine providers in South Africa will also be eligible to advertise.

Search

Google announces changes to Site Reporting in AdSense for Search

Starting March 13, 2024, Google will no longer track and report performance data by subdomain.

Search

Google announces updates to India Election Ads Policy

Google this week announced changes to its India Election ads policy. The updates are designed to ensure continued transparency and integrity within the political advertising landscape ahead of upcoming elections in India.

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Google Ads API unveils v16 with enhanced features and streamlined workflows

Google this week announced the release of version 16 (v16) of the Google Ads API, introducing a suite of new features designed to enhance campaign management capabilities and provide deeper campaign insights for developers.

Search

Google Ads Scripts upgrade set for April

Google Ads this week announced an upcoming update to its Scripts platform, scheduled for April 2024. This update will transition scripts to version 15 of the Google Ads API, unlocking access to advanced functionalities while introducing some breaking changes.

Search

Google Ads Outlines Ideal Performance Max Campaign Structure

Google Ads has released guidance on building effective campaign structures for Performance Max campaigns, emphasizing consolidation and thematic grouping.

Search

Stick to Store Locations: Don't Add Geo Targets in Performance Max for Store Goals

Google Ads this month emphasized the importance of avoiding additional geo targeting when using Performance Max campaigns with store goals. Doing so can hinder performance and reach irrelevant audiences.

Search

Google Ads offers Brand Controls and Conversion Boosts for Performance Max Campaigns

Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.

Search

Performance Max Campaigns: Targeting New Customers for Business Growth

Google Ads has clarified the ability of Performance Max campaigns to acquire new customers, addressing concerns that they solely focus on remarketing.

Video

Performance Max Campaigns: Video Integration Boosts Conversions

Google Ads this month has emphasized the importance of video in Performance Max campaigns, citing a 12% average conversion uplift for advertisers who include at least one video.

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Managing Branded Queries and AI-Generated Assets in Performance Max Campaigns

Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.

Search

Google unveils Best Practices for high-quality leads in Performance Max Campaigns

Lead generation remains a crucial focus for many advertisers, and Google Ads has responded with guidance on optimizing Performance Max campaigns for attracting high-quality leads.

Search

Google defends Performance Max transparency: "Black Box" Misconception Addressed

Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.

Search

Google's Performance Max gets a Gemini Boost

Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.

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Google adds structured data support for Product Variants

Google Search & Shopping today announced expanded support for product variants in structured data. This update empowers merchants to showcase diverse product variations (size, color, etc.) directly in search results, potentially attracting more clicks and improving user experience.

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When to use Search, Demand Gen, and Performance Max campaigns in Google Ads

Search, Demand Gen, and Performance Max are right now the prominent campaigns in Google Ads platform. Know when to use each one.