Google Ads tightens policy for gambling advertisers
Google tightens Circumventing Systems policy for gambling ads. Learn about material changes, recertification, and consequences.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google completes August 2024 Core Update
Google finishes its August 2024 core update after a 19-day rollout. Learn about the timeline, impact, and how to assess your site's performance.
Microsoft enhances Performance Max with new features and integrations
Microsoft Advertising upgrades Performance Max campaigns with SA360 support, search insights, and AI-driven themes.
Microsoft Advertising expands portfolio bid strategies with Max Conversion Value
Microsoft introduces Max Conversion value for portfolio bid strategies, enhancing campaign optimization options.
Google's video indexing update poses challenges for independent publishers
Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.
Google's August 2024 Core update rollout continues, Search Liaison to address user queries
As Google's latest core update progresses, Search Liaison Danny Sullivan prepares to answer user questions about its ongoing impact.