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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Nov 19, 2025 Google Ads introduces original conversion value metric for unadjusted performance data
Google Ads introduces original conversion value metric for unadjusted performance data

Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.

AI   -   Nov 17, 2025 Google expands AI travel planning to 200+ countries with booking features
Google expands AI travel planning to 200+ countries with booking features

Google rolls out Flight Deals globally, introduces Canvas travel planning in AI Mode, and adds agentic booking for restaurants, events, and future flights.

Google AI agents now book tables as Search Console adds annotations
Search   -   Nov 19, 2025 Google AI agents now book tables as Search Console adds annotations

John Mueller announces Search Console annotations on November 17, 2025, while revealing AI Mode's agentic features can "reserve a table" automatically.

by Luis Rijo
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Search   -   Nov 19, 2025 Google AI agents now book tables as Search Console adds annotations
Google AI agents now book tables as Search Console adds annotations

John Mueller announces Search Console annotations on November 17, 2025, while revealing AI Mode's agentic features can "reserve a table" automatically.

by Luis Rijo
Search   -   Nov 19, 2025 Google Ads introduces original conversion value metric for unadjusted performance data
Google Ads introduces original conversion value metric for unadjusted performance data

Google Ads adds original conversion value metric showing raw conversion data before value rule adjustments, improving transparency for advertisers analyzing campaign performance.

by Luis Rijo
AI   -   Nov 17, 2025 Google expands AI travel planning to 200+ countries with booking features
Google expands AI travel planning to 200+ countries with booking features

Google rolls out Flight Deals globally, introduces Canvas travel planning in AI Mode, and adds agentic booking for restaurants, events, and future flights.

by Luis Rijo
Search   -   Nov 17, 2025 Google Search Console adds custom annotations for performance tracking
Google Search Console adds custom annotations for performance tracking

Google Search Console launches custom annotation feature on November 17, enabling website owners to document infrastructure changes and SEO efforts directly in reports.

by Luis Rijo
AI   -   Nov 17, 2025 Microsoft adds image animation and performance tracking to Copilot AI tools
Microsoft adds image animation and performance tracking to Copilot AI tools

Microsoft Advertising Platform expands Copilot capabilities with image animation for video creation and performance comparison analysis on November 17, 2025.

by Luis Rijo
Retail   -   Nov 16, 2025 Google expands shipping policy options for online merchants
Google expands shipping policy options for online merchants

Google introduces new Search Console configuration and structured data markup for merchants to share shipping policies without Merchant Center accounts.

by Luis Rijo
Search   -   Nov 16, 2025 Google Search Central Live returns to Zurich in December 2025
Google Search Central Live returns to Zurich in December 2025

Google schedules December 9 event at Europaallee office featuring Search Console team and Lightning Talks, with applications closing November 19.

by Luis Rijo
Search   -   Nov 15, 2025 Google releases comprehensive guide to responsive search ads optimization
Google releases comprehensive guide to responsive search ads optimization

Google published a detailed guide explaining how responsive search ads use artificial intelligence to optimize ad performance across diverse search queries.

by Luis Rijo
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