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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Aug 22, 2025 Google launches cannabis advertising pilot program in Canada

Google Ads cannabis pilot program interface with Canadian maple leaf and government building 2025

Google will test cannabis-related advertising on Search for federally licensed operators in a 20-week pilot beginning August 25, 2025.

by Luis Rijo

AI - Aug 21, 2025 ChatGPT configuration files reveal sophisticated search ranking mechanism

OpenAI ChatGPT search algorithm visualization showing AI ranking system and content filtering process

August 20, 2025 analysis uncovers ret-rr-skysight-v3 reranker and freshness scoring systems that determine content visibility and website citations.

by Luis Rijo

AI - Aug 20, 2025 ChatGPT referral traffic drops 52% as citation patterns shift dramatically

ChatGPT traffic drops 52% while Reddit citations surge 87% and Wikipedia rises 62% in July 2025 data

ChatGPT referral traffic declined 52% since July 21st as OpenAI adjusts source weighting to favor major platforms over branded content.

by Luis Rijo

Search - Aug 20, 2025 Google strengthens child protection policy with immediate suspension enforcement

Digital child safety concept showing protective shields, secure platforms, policy documents, and AI detection systems on white background.

Google will implement immediate account suspensions for child sexual abuse content violations starting October 22, 2025, expanding policy scope and removing warning periods.

by Luis Rijo

AI - Aug 20, 2025 Small models can't learn search tasks despite more data

AI network visualization showing transformer models struggling with complex graph search tasks as connections break down

Small transformer models struggle with search tasks on larger graphs even when given unlimited training data and increased parameters, according to new research that challenges scaling assumptions for AI development.

by Luis Rijo

Search - Aug 20, 2025 ChatGPT traffic reaches 0.19% while Google maintains 41.9% share

ChatGPT grows to 0.190% traffic share while Google drops from 42.2% to 41.9% in dual-axis market comparison

New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.

by Luis Rijo

Search - Aug 20, 2025 Google enables full placement reporting for Search Partner Network

Network diagram showing Google's Search Partner transparency with connected sites and data flows across advertising platforms.

Google introduces comprehensive site-level transparency for Search, Shopping, and App campaigns on Search Partner Network, addressing decades of advertiser demands for placement visibility.

by Luis Rijo

Search - Aug 19, 2025 Investor claims AI apps generate hundreds of Google queries per request

Investor Chris Camillo alleges AI applications create massive search volume through automated queries, potentially inflating Google's growth metrics.

by Luis Rijo

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