Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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AI - Jun 08, 2025 Microsoft reveals AI marketing transformation at IAB Europe event

Microsoft reveals AI marketing transformation at IAB Europe webinar on audience engagement strategies.

Microsoft advertising executives detailed how artificial intelligence reshapes audience engagement during a live webinar exploring marketing's AI-driven future.

by Luis Rijo

Search - Jun 08, 2025 Google pauses ads for linked accounts in violation of third-party policy

Individual accounts face suspension when linked to non-compliant managers

Individual accounts linked to non-compliant managers face automatic suspension under new policy starting June 6.

by Luis Rijo

Search - Jun 07, 2025 FTX debtors sue marketing executive for millions in clawback lawsuit

The bankruptcy estate claims Neil Patel and his companies received over $30 million for duplicative and substandard marketing services during the cryptocurrency exchange's final months.

by Luis Rijo

Search - Jun 03, 2025 Microsoft appoints Navah Hopkins as new Ads Liaison

Microsoft names Navah Hopkins as Ads Liaison with direct Product team reporting to enhance advertiser-platform communication.

by Luis Rijo

Search - Jun 01, 2025 Claude AI system prompt leak reveals search mechanisms

Claude AI search categories reveal when content gets linked: never, offer, single, or research modes determine visibility.

Understanding AI decision-making processes for content discovery and linking strategies.

by Luis Rijo

Search - May 31, 2025 SEOs express widespread fear over Google's AI Mode rollout

SEO professionals express fear over Google's AI Mode with 45% reporting anxiety about search changes and ranking volatility.

Nearly half of search professionals report being "scared out of mind" as Google prepares major AI transformation.

by Luis Rijo

Search - May 31, 2025 Google releases AI Max for Search campaigns implementation guide

Dynamic AI-powered search ad matching user query "colorful midi dress" to relevant product listing automatically

Tool promises 14% boost in conversions with automated targeting and creative optimization features.

by Luis Rijo

Search - May 30, 2025 Google Ads performance max channel reporting now live in select accounts

Channel performance reporting interface shows 783,524 impressions across Google's advertising networks

Beta feature provides transparency across Search, YouTube, Display, and other Google channels after month-long wait.

by Luis Rijo

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