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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Jul 04, 2025 Google expands telemedicine ads to UK and Singapore markets

Google Ads telemedicine policy expansion enables UK and Singapore healthcare provider advertising

Google enables prescription drug service promotion by certified telemedicine providers in two new markets starting July 2025.

Search - Jul 04, 2025 Google launches restricted drug term certification for healthcare advertisers

Google certification document with healthcare symbols, flags of US, Canada, New Zealand, and medical professionals.

Google introduces certification requirement for healthcare advertisers using personalized targeting with restricted drug terms effective July 2025.

Google Ads customizers sunset July 14, 2025: Legacy {customizer} code replaced by AI automation systems.

Search - Jul 05, 2025 Google Ads scripts remove legacy ad customizers from July 14

Google terminates ad customizers for expanded text ads and legacy extensions in scripts, ending three-year sunset.

by Luis Espada

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Search - Jul 05, 2025 Google Ads scripts remove legacy ad customizers from July 14

Google terminates ad customizers for expanded text ads and legacy extensions in scripts, ending three-year sunset.

by Luis Espada

Search - Jul 04, 2025 Google expands telemedicine ads to UK and Singapore markets

Google enables prescription drug service promotion by certified telemedicine providers in two new markets starting July 2025.

by Luis Espada

Search - Jul 04, 2025 Google launches restricted drug term certification for healthcare advertisers

Google introduces certification requirement for healthcare advertisers using personalized targeting with restricted drug terms effective July 2025.

by Luis Espada

AI - Jul 04, 2025 Google faces EU antitrust complaint over AI Overviews feature

Independent publishers file formal complaint citing traffic losses and market abuse concerns.

by Luis Espada

Search - Jul 04, 2025 Google opens debt services advertising in Ireland with July verification rules

Google Ads Financial Services Campaign showing approved status with Irish flag background colors

Google expands financial advertising access to Irish market while implementing comprehensive verification requirements for debt service companies.

by Luis Espada

Search - Jul 04, 2025 Microsoft cuts 9,000 employees as Xbox division faces major restructuring

Empty Microsoft boardroom with Xbox console symbolizing 9,000 employee layoffs in gaming division

Microsoft announces substantial workforce reduction affecting less than 4% of global staff.

by Luis Espada

AI - Jul 03, 2025 ChatGPT referrals surge as Google searches hit zero-click records

ChatGPT referrals grow 25x as Google zero-click searches rise from 56% to 69% since AI Overviews launch

AI-powered search platforms reshape content discovery while publishers face traffic challenges.

by Luis Espada

Search - Jul 03, 2025 Google blocks pill press equipment ads starting September 2025

Pharmaceutical pill press machines with red prohibition symbol illustrating Google Ads policy restrictions.

Advertising policy update targets tableting machines and related components as dangerous products affecting pharmaceutical manufacturing equipment market.

by Luis Espada