Google algorithm shifts hit major publishers' affiliate sections, traffic plummets
Forbes, CNN, WSJ see massive traffic drops in affiliate content as Google's new algorithm targets non-core site sections.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google and YouTube launch Election Tools for US Voters
Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.
Google expands travel feeds in search ads
Google enhances Travel Feeds in Search Ads for hotels, showing 20% higher engagement, with plans to expand to car rentals and events.
Google launches new Search Trends documentation to help content creators
Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.
Google Ads API launches AI budget recommendations for campaign optimization
Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.
SEO Board Game
Limited edition board game transforms SEO concepts into tabletop strategy, available for pre-order at $79 with December delivery.