Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Display

65% of advertisers use Google Ads Seasonality Adjustments for Black Friday sales

Recent LinkedIn poll reveals majority of advertisers implement Google Ads seasonality adjustments for Black Friday campaigns.

Search Featured

Google updates Favicon Requirements: new 8x8px minimum size

Google's latest favicon documentation update reduces minimum size to 8x8 pixels while maintaining quality standards for search results.

Search

PPC Meaning: The guide to pay-per-click advertising

Learn what PPC means, how pay-per-click advertising works, pricing models, platforms, and current statistics in digital marketing.

Display

Microsoft Performance Max Ads show 4.2X more conversions with Copilot integration

New Microsoft Advertising data reveals Performance Max campaigns deliver 13% higher CTR and 24% more impressions in Copilot tests.

Search Featured

Google algorithm shifts hit major publishers' affiliate sections, traffic plummets

Forbes, CNN, WSJ see massive traffic drops in affiliate content as Google's new algorithm targets non-core site sections.

Data

Google and YouTube launch Election Tools for US Voters

Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.

Search

Google expands travel feeds in search ads

Google enhances Travel Feeds in Search Ads for hotels, showing 20% higher engagement, with plans to expand to car rentals and events.

Search

Google launches new Search Trends documentation to help content creators

Google Search Central releases comprehensive guide on using Google Trends data for content strategy and market understanding.

Display

Google Ads API launches AI budget recommendations for campaign optimization

Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.

Search Featured

SEO Board Game

Limited edition board game transforms SEO concepts into tabletop strategy, available for pre-order at $79 with December delivery.

Search

Google to remove Sitelinks Search Box

Google announces removal of sitelinks search box from search results, effective November 21, 2024. Learn about impacts and actions.

Search

Google Ads Rep's unauthorized account changes spark industry concern

Unauthorized modifications to a client's Google Ads account by a representative raise compliance questions and industry-wide debate.

Search

Google's Reddit favoritism: How low-quality threads dominate search results

Explore how Reddit threads maintain high Google rankings despite content issues, raising questions about search quality and fairness.

Search

Google updates UK gambling ad policy to include charity raffles

Google will begin accepting ads for charity raffles and prize draws in the UK, with new verification requirements.

Search Featured

Google halts US Election Ads after polls close: 2024 Policy Update

Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.

Search

Bing unveils AI-powered Copilot for Webmaster Tools in limited preview

Microsoft Bing introduces Copilot, an AI-driven tool for Webmaster Tools, offering real-time insights and streamlined SEO processes.

Search

Bing Webmaster Tools launches recommendations for SEO optimization

Bing enhances its Webmaster Tools with a powerful Recommendations feature, offering data-driven insights for improved website performance and SEO.

Search

Bing Webmaster tools expands Search Performance data to 16-month view

Microsoft Bing extends historical data in Webmaster Tools, enhancing SEO analysis and long-term strategy planning for webmasters.

Search

Fly for Less: Google's new secret weapon for finding rock-bottom airfares

Unlock hidden flight deals with Google's game-changing 'Cheapest' tab.

Search

Google unveils techniques to boost marketing with search data

Learn how businesses can leverage Google Trends for vertical analysis, competitor benchmarking, brand monitoring, and keyword research.

Search Featured

Google's algorithm changes lead to shut down of UK gaming publisher

GGRecon closes after Google's Helpful Content Update impacts traffic, raising concerns about small publishers' viability.

Retail

Performance Max vs. Standard Shopping: Google revamps ad auction for holidays

Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.

Search Featured

Google reshapes AI and Search teams

Google announces key leadership shifts and team restructuring to accelerate AI integration and enhance search capabilities.

Search Featured

Semrush acquires Search Engine Land

Leading SaaS platform Semrush expands its reach by acquiring Search Engine Land and other Third Door Media properties.

Search

Google's popular products feature reshapes e-commerce SEO landscape

Google's Popular Products feature reshapes e-commerce search visibility. Learn who benefits and how to optimize.