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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1192 Articles
Search   -   Dec 26, 2024 Google Ads bidding switch silently enables broad match keywords, raising concerns
Google Ads bidding switch silently enables broad match keywords, raising concerns

Advertisers report unexpected broad match conversions when switching to conversion-based bidding in Google Ads campaigns.

by Luis Rijo
Search   -   Dec 26, 2024 Nothing Phone series receives Circle to Search with Android 15 update rollout
Nothing Phone series receives Circle to Search

Nothing expands Circle to Search functionality to Phone (2) and Phone (2a) models through Android 15 update, enhancing user experience.

by Luis Rijo
Search   -   Dec 25, 2024 Manual search penalties to affect Google Ads in unprecedented policy change
Manual Actions Impact on Search and Advertising

For the first time, websites penalized in organic search results will face automatic advertising disapproval under new Google policy.

by Luis Rijo
Search   -   Dec 25, 2024 Test Coches loses 3 million monthly readers after Google algorithm change
Test Coches Monthly Traffic (2022-2024)

Spanish automotive website Test Coches reports 90% traffic loss following Google's Helpful Content Update implementation.

by Luis Rijo
Search   -   Dec 22, 2024 Google proposes targeted contract changes in DOJ antitrust case
Google's Proposed Antitrust Remedies (Dec 2024)

Tech giant files remedies focusing on search distribution agreements while opposing DOJ's broader regulatory approach.

by Luis Rijo
Search   -   Dec 22, 2024 Google account strategists target small businesses with misleading ad performance alerts
Google account strategists target small businesses with misleading ad performance alerts

Industry professionals criticize Google's account strategists for sending concerning emails about ad performance to small business clients.

by Luis Rijo
Search   -   Dec 22, 2024 Deep Research signals major disruption for affiliate marketing business model
Deep Research

Google's new AI research tool may reshape how consumers find product recommendations, impacting affiliate marketing revenue.

by Luis Rijo
Search   -   Dec 22, 2024 Google tests double ad placement feature in search results, raising policy concerns
Google tests double ad placement feature in search results

Google experiments with displaying multiple ads from the same advertiser on search results pages, conflicting with existing policies.

by Luis Rijo
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