Google launches a new Search Ads 360
Google today announced the launch of a new Search Ads 360. Google redesigned and rebuilt Search Ads 360 using the same technology that powers Google Ads.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google names their major competitors in 2022
Google this month named their competitors in search, social, ad platforms, devices and advertising.
Microsoft Bing launches a marketplace for autos
Microsoft this week announced the launch of Autos Marketplace in Microsoft Bing, in the US. Microsoft says the Autos Marketplace is a new research assistant for a car.
Microsoft Ads rolls out automated integration with Google Tag Manager
Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.
Microsoft Ads rolls out portfolio bid strategies globally
Microsoft this week announced portfolio bid strategies are now rolled out globally. Portfolio bid strategies use an automated bidding feature that manages bidding across multiple campaigns.
Google revamps Google Partners program, but requirements remain the same
Main updates are a new Google Partners directory, to be launched in February, and a higher incentive for new ad accounts, starting in $500 (up from $100).