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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1194 Articles
Search   -   Jun 30, 2024 Google completes June 2024 Spam Update
June 2024 Spam Update

Google completed a spam update in June 2024 to improve search result quality by targeting websites that violate its webmaster guidelines.

by Luis Rijo
Search   -   Jun 30, 2024 Delving into Search Quality with Elizabeth Tucker
Search Off the Record

Elizabeth's career path at Google, her transition from data scientist to product manager, and the intriguing world of Search Quality.

by Luis Rijo
Search   -   Jun 27, 2024 Yelp improves accessibility features to empower users with disabilities
Accessibility business attributes on Yelp

Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.

by Luis Rijo
Search   -   Jun 27, 2024 Google Ads updates Search Query Matching and Brand Controls
Google Ads brand inclusions

Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.

by Luis Rijo
Search   -   Jun 26, 2024 Google updates Ad Policy for Public Health campaigns in France
Google updates Ad Policy for Public Health campaigns in France

Google to allow certified French public health organizations to use prescription drug terms in Ads promoting safe use.

by Luis Rijo
Search   -   Jun 24, 2024 New AdSense for Search consent requirements for Switzerland
New AdSense for Search consent requirements for Switzerland

New requirements for publishers using Google AdSense for Search to comply with user consent regulations in Switzerland.

by Luis Rijo
Search   -   Jun 24, 2024 Google clarifies when to fix 404 errors
When to fix 404 errors

Focus on User Experience, Not All Errors Require Fixing.

by Luis Rijo
Search   -   Jun 22, 2024 Google Search to launch Public Review Profiles
Google Public Review Profiles

Google will launch public Search Review Profiles for all users next Monday.

by Luis Rijo
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