The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
X today announced that it will be expanding access to its successful vetted inventory pilot with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to all US advertisers starting February 1, 2024.
TikTok Ads Manager, the platform's advertising tool, offers marketers a powerful suite of features to create engaging and effective campaigns.
Facebook this month has introduced a new feature called "Link History" that tracks the websites users visit on the Facebook mobile browser, reported Search Engine Land. The feature is currently being rolled out globally and is available for both Android and iOS devices.
Bluesky, the open-source social media protocol, this week has unveiled a new logo and made its posts publicly accessible through a web view.
The research found that Instagram Reels generated six times the reach of Instagram Stories and more than three times the median views of other Instagram video content.
Reddit Ads is a relatively new advertising platform that has quickly gained popularity among marketers. One question marketers often have is about the minimum prices for Reddit Ads. The answer to this question depends on the campaign objective that you choose.