DV Brand Suitability and Custom Contextual now available on LinkedIn Audience Network
DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
What is marketing?
Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
WPP and Sprinklr partner to bring AI-Powered CXM solutions to global brands
Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.
TikTok integrates Salesforce CRM
TikTok last month announced a new integration with Salesforce CRM, a customer relationship management (CRM) platform. The integration allows businesses to automatically sync their TikTok leads and customer data with Salesforce, so they can better manage their sales and marketing efforts.
Facebook and Instagram give creators more ways to make money
Meta today announced Facebook and Instagram are giving creators more ways to make money on their platforms. Meta is testing a new holiday bonus that rewards creators for reels plays and photo views on Instagram.
TikTok shares 5 ad targeting best practices to boost ad performance
TikTok this month shared 5 ad targeting best practices to boost ad performance.