A Virginia-based investment research firm, LevelFields, filed a lawsuit against social platform Reddit, alleging click fraud and a lack of transparency in ad measurement. This was yesterday reported by The Register.

The data indicates a 50% decrease in traffic from Facebook to publisher websites over the past year, raising concerns for publishers who have relied heavily on the social media platform for audience acquisition.

Nintendo yesterday announced upcoming changes to social media integration features on the Nintendo Switch console. These changes, taking effect on June 10, 2024, will affect how users share content and connect with friends through the console.

Bluesky this week unveiled its product roadmap for the coming months. The roadmap prioritizes long-requested features and quality-of-life improvements for the Bluesky app, aiming to enhance user experience and functionality.

This update introduces SKAdNetwork (SKAN) conversion reporting, allowing marketers to gain deeper post-install insights into their iOS app campaigns.

The report highlights significant growth in user engagement and revenue, marking a positive start for the company following its recent IPO.

These stickers cater to various content creation styles, allowing users to share music recommendations, personalize photos, and build intrigue around their stories.

Snap last month reported a 21% year-over-year revenue increase in Q1 2024, driven largely by improvements to their advertising platform and a growing demand for their direct-response (DR) solutions.