The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
LinkedIn this month announced that it will be discontinuing its lookalike audience targeting option on February 29, 2024. This means that marketers can no longer create new lookalike audiences or edit existing ones.
These audiences are generated based on your existing data sources, such as contact lists, Lead Gen Forms, or conversions, and identify individuals who share similar characteristics and behaviors with your most valuable customers.
Audience Expansion is a LinkedIn tool enabling advertisers to reach a wider audience by targeting individuals who share similar interests and characteristics as their existing target audience.
Meta today released Facebook Graph API v19.0 and Marketing API v19.0, bringing a number of new features and deprecations.
X CEO Linda Yaccarino has delved into the delicate balance between information independence and the need to combat hate speech.
Meta yesterday announced is introducing new options for how Instagram and Facebook users in the EU, EEA, and Switzerland can manage their experiences across the platform.
Sponsored LinkedIn Articles are company Page articles that are given a boost by promoting them as single image ads. These articles act as valuable assets for brand awareness, engagement, and lead generation campaigns.
LinkedIn this week has introduced a new ad type called sponsored articles, which enables businesses to promote their content directly within the LinkedIn platform. This new feature is designed to help businesses reach a wider audience and generate more leads.
TikTok, the popular short-form video app, is expanding its team in the United States with over 300 open positions in marketing, product and sales.
In a move to enhance marketing effectiveness, TikTok has introduced two new partner specialties – Cross-Channel and Lift – under its Measurement Badge category.
Skippable ads can be just as effective as non-skippable ads, if not more so, shows a recent study conducted by IPG's MAGNA Media Trials in collaboration with TikTok.
TikTok this month restricted the search functionality for hashtags within its Creative Center, a tool designed to help marketers discover and utilize trending topics on the platform.
