Snap Q4 2023 Earnings: DAUs reached 414 million, up 10% year-over-year
Snap this month reported Q4 2023 results, with growing daily active users (DAUs), strong engagement, and progress on monetization initiatives.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Bluesky opens up to All Users
Bluesky this week announced it is now open to everyone to join. Previously accessible by invite only, the platform has grown to over three million users in its first year.
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Reddit Ads expands lowest Cost Autobidding for Conversions and App Installs
Reddit for Business this week announced the expansion of its Lowest Cost automated bidding beta to include the Conversions and App Installs objectives.
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Pinterest Q4 Earnings Mixed Bag, Google partnership announced
Pinterest this week reported mixed results in its Q4 2023 earnings release, causing initial stock prices to dive before settling at a nearly 10% decline. While monthly active users reached an all-time high, revenue missed analyst expectations and the company issued a weaker-than-expected forecast.
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LinkedIn launches a Media Planning API
LinkedIn today announced the launch of a Media Planning API, aiming to empower B2B agencies with deeper audience insights and campaign optimization tools.
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IAS expands Brand Safety net to Facebook and Instagram
Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.
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LinkedIn introduces Website Actions for simplified B2B website tracking
LinkedIn this week launched Website Actions, a tool to simplify website tracking for B2B marketers using the Insight Tag.
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Meta launches Engaged-View to help advertisers drive more video insights and performance
Meta this week introduced a new attribution setting called Engaged-view to help advertisers measure conversions that occur within 24 hours of a video ad being played for at least 10 seconds (or 97% of its length if shorter).
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Meta reports strong Q4 and Full Year 2023, Initiates Quarterly Dividend
Meta Platforms (META) today reported solid financial results for Q4 and full year 2023, exceeding analyst expectations. The company also announced a new quarterly dividend program and provided an outlook for 2024.
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Reddit eyes IPO Valuation of at least $5B
Social media Reddit is reportedly eyeing a valuation of at least $5 billion in its upcoming initial public offering (IPO), according to a Bloomberg report.
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Understanding TikTok Ads Manager Billing Methods
TikTok Ads Manager offers a range of bidding methods to help businesses achieve their marketing goals. The choice of bidding method depends on your specific objectives, targeting strategy, and budget.
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Alternatives to X followers objective campaigns
On August 10, 2023, X announced that it would be discontinuing the Follower Objective ad unit, which was the only ad unit that allowed advertisers to target new followers.
