TikTok restricts hashtag data in Creative Center
TikTok this month restricted the search functionality for hashtags within its Creative Center, a tool designed to help marketers discover and utilize trending topics on the platform.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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X Expands Brand Safety Controls for Advertisers in Vertical Video
X today announced that it will be expanding access to its successful vetted inventory pilot with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to all US advertisers starting February 1, 2024.
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Why TikTok Ads Manager is an Essential Tool for Marketing Professionals in 2024
TikTok Ads Manager, the platform's advertising tool, offers marketers a powerful suite of features to create engaging and effective campaigns.
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Facebook introduces Link History for data targeting
Facebook this month has introduced a new feature called "Link History" that tracks the websites users visit on the Facebook mobile browser, reported Search Engine Land. The feature is currently being rolled out globally and is available for both Android and iOS devices.
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Bluesky unveils New Logo 🦋 and Public Web View
Bluesky, the open-source social media protocol, this week has unveiled a new logo and made its posts publicly accessible through a web view.
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Instagram Reels outperform all other video content across platforms, Emplifi research finds
The research found that Instagram Reels generated six times the reach of Instagram Stories and more than three times the median views of other Instagram video content.
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Reddit Ads Minimum Prices
Reddit Ads is a relatively new advertising platform that has quickly gained popularity among marketers. One question marketers often have is about the minimum prices for Reddit Ads. The answer to this question depends on the campaign objective that you choose.
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Facebook updates Page Insights API, deprecated metrics
Facebook is making significant changes to the Page Insights API, including the deprecation of 89 Page Insights metrics, the company announced this week.
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50% will abandon or significantly limit their social media interactions by 2025
In a report released this week, Gartner unveiled its key marketing predictions for 2024 and beyond, outlining the challenges and opportunities that marketers will face in this rapidly evolving digital landscape.
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Twitch Recap 2023
Twitch Recap 2023 went live today. Twitch Recap is a personalized experience that showcases users' most memorable moments, and favorite streamers.
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Similarweb and HypeAuditor releases 2024 Marketing Benchmark Report
Similarweb and HypeAuditor today released the 2024 Marketing Benchmark Report, providing detailed insights into the performance of businesses across seven key industries.
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WhatsApp introduces Disappearing Voice Messages
WhatsApp this week introduced a new feature that allows users to send voice messages that disappear after they have been listened to.
