The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
A recent blog post by Michael Rossini, Associate Director of Paid Media & Performance Marketing at National University, highlights the power of blending organic and paid content on LinkedIn to effectively engage prospective students and drive enrollment.
LinkedIn yesterday announced several new advertiser audience capabilities that will help B2B marketers drive and track conversions more effectively. These new capabilities include:
Sound is an essential element of TikTok, and it plays a crucial role in the effectiveness of TikTok ads. Here are some of the key reasons why sound is so important for advertisers on TikTok.
TikTok this month announced the launch of a new category in its Marketing Partners Program: the Agency category. This category recognizes media agencies around the world with proven expertise in TikTok marketing.
TikTok this month announced the launch of a consolidated endpoint for its Events API, a secure server-to-server (S2S) integration that allows advertisers to share marketing data with TikTok.
Facebook this month launched a Facebook Organic A/B Testing API, an enterprise solution for developers to programmatically test their video content.
The LinkedIn Conversions API is a tool that allows businesses to connect their offline and online data with LinkedIn.
LinkedIn this month expanded transparency for campaigns that run across its network of publishers, Linkedin Audience Network. This includes the introduction of Publisher Reporting, which now includes IAB Category Reporting.
DoubleVerify (DV) this month announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network (LAN).
Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
Sprinklr this month announced an expanded strategic partnership with WPP. Together, WPP and Sprinklr will create AI solutions to help global clients deliver more personalized and consistent experiences to customers using Sprinklr’s unified customer experience management (Unified-CXM) platform.
TikTok last month announced a new integration with Salesforce CRM, a customer relationship management (CRM) platform. The integration allows businesses to automatically sync their TikTok leads and customer data with Salesforce, so they can better manage their sales and marketing efforts.
