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The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Social   -   Apr 21, 2024 TikTok updates Promote Tool: enhanced features and desktop integration
TikTok Promote

TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.

Video   -   Apr 21, 2024 Google offers a blueprint for brand success with YouTube Shorts Ads
YouTube Shorts Ads

Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.

Bilingual advertising on TikTok
Social   -   Apr 21, 2024 Bilingual advertising on TikTok

As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.

by Luis Rijo
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Social   -   Apr 21, 2024 Bilingual advertising on TikTok
Bilingual advertising on TikTok

As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.

by Luis Rijo
Social   -   Apr 21, 2024 TikTok updates Promote Tool: enhanced features and desktop integration
TikTok Promote

TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.

by Luis Rijo
Video   -   Apr 21, 2024 Google offers a blueprint for brand success with YouTube Shorts Ads
YouTube Shorts Ads

Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.

by Luis Rijo
Social   -   Apr 17, 2024 Facebook announces auto-upgrade feature to streamline Marketing API versioning
Meta for Developers

Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.

by Luis Rijo
Social   -   Apr 17, 2024 WhatsApp rolls out Chat Filters
WhatsApp Chat Filters

The company this week announced the rollout of new Chat Filters, designed to help users quickly locate specific messages and chats.

by Luis Rijo
Data   -   Apr 17, 2024 Understanding TikTok Geo Lift Tests
TikTok Geo Lift Tests

To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.

by Luis Rijo
Social   -   Apr 14, 2024 TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
TikTok unveils advanced Brand Suitability Controls

These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.

by Luis Rijo
Social   -   Apr 13, 2024 IAS enhances TikTok brand safety & suitability reporting
IAS enhances TikTok brand safety & suitability reporting

Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.

by Luis Rijo
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