The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
HubSpot and TikTok this week announced a partnership to make community-based customer acquisition easier for B2B brands. The integration allows HubSpot customers to capture leads from TikTok directly in HubSpot's Smart CRM.
Meta Platforms, Inc. (NASDAQ: META) this week reported strong advertising revenue for the third quarter of 2023, with a revenue of $34.15 billion, an increase of 23% year-over-year.
Meta this week updated the “Why am I seeing this ad?” tool. Users can now access Ads Preferences directly from the “Why am I seeing this ad?” tool.
Reddit this week introduced 5 new currencies in Reddit Ads. The Reddit Ads Manager now supports Australian Dollars (AUD), Canadian Dollars (CAD), Euros (EUR), Great British Pound (GBP), and New Zealand Dollars (NZD).
Instagram last week expanded Gifts to more creators in the US. Instagram Gifts enable followers to purchase stars and give them to creators on Instagram.
Snap yesterday announced the financial results for Q4 2022. Daily active users (DAUs) were 375 million, an increase of 56 million, or 17% year-over-year, but average revenue per user (ARPU) was down 15%.
Twitter last week rolled out Search Keywords Ads to all advertisers as a beta test. According to Twitter, advertisers can now bid to insert Promoted Tweets solely among specific search results.
Twitter this week announced a new integration with DoubleVerify and Integral Ad Science, now available to advertisers based in the US.
Meta last week launched a Quiet Mode feature on Instagram. When Quiet Mode it’s enabled, Instagram does not send any notification, the profile activity status change to let people know, and Instagram automatically sends an auto-reply when someone sends a DM.
The new machine learning technology has the goal that the actual audience that sees an ad more closely reflects the eligible target audience for that ad.
Meta today announced it will introduce more ways for teens to manage the types of ads they see on Facebook and Instagram, starting in March.
Starting next month, advertisers will only be able to target teens, when age and locations are selected at the same time. Meta says gender to be removed from the targeting options when teens are targeted.
