Snapchat recommends users to uninstall the Snap Camera
On January 25, 2023, Snap Camera will no longer be available to use or download.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Advertisers now able to measure in-store sales impact via Meta Ads Manager
IRI this week announced it is now integrated with Meta Ads Manager. According to IRI, advertisers on Meta’s Instagram and Facebook platforms have access to brand and product-level sales results for their shopper marketing campaigns.
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TikTok integrates IMDb via AWS Data Exchange
TikTok has launched a new feature that allows users to link to movie and TV titles directly within the videos they create, IMDb today announced.
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Meta fined in €390 million because of behavioural advertising on contractual basis
The Irish Data Protection Commission (DPC) yesterday announced it has fined Meta in €390 million, for GDPR breaches.
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TikTok introduces Content Marketing Partners
TikTok Content Marketing Partners are companies that built solutions making it easier for brands to publish, manage, and track their content on TikTok.
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TikTok launches ads built by creators
Branded Mission is a new TikTok advertising solution that pays creators in cash for creative ads.
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TikTok Ads launches a plugin for WooCommerce
TikTok integration with WooCommerce enables merchants to use catalog-based ad formats like Collection Ads and Dynamic Showcase Ads.
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TikTok earns TAG certification against ad fraud and for brand safety
TikTok is now TAG certified.
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Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%
Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
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TikTok launches an education program for creative agencies
TikTok CAP University (Creative Agency Partnerships) provides a curriculum that teaches creative agencies what they need to know to get started on TikTok.
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Snapchat DAUs grow 18% YOY to 332 million
Snapchat had 332 million daily active users in Q1 2022.
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TikTok increases limit for number of ads from TikTok Accounts
According to TikTok, this limit applies to TikTok accounts and not to ad accounts.
