Snapchat introduces Dynamic Stories from select publishers
Dynamic Stories are available in the Discover feed and they are updated in real time.
Social
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
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Meta to merge Ad Topics and Interest Categories controls
Via Ad Topics controls users can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics.
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Smartly.io launches a budget visualizer and dynamic local inventory ads
Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.
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Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching
Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).
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Pinterest introduces Hebrew language
Pinterest this month introduced Hebrew language. Pinterest says it has more than 55 million Pins in Hebrew already on Pinterest.
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Reddit Ads introduces a Post Library
Reddit yesterday introduced a Post Library in ad manager where advertisers can create, view, and manage all the ad posts in one place.
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Reddit Ads launches an Audience Manager
Reddit Ads yesterday launched an Audience Manager where advertisers are able to save and reuse audiences across multiple ad groups.
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Snap grows in 2021 and has the first profitable quarter
Revenue increased 64% to $4.1 billion in 2021, compared to the prior year. This was Snap's first quarter with positive net income: $23 million.
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Pinterest revenue grows 20% in Q4, but active users are decreasing
Pinterest this week disclosed the financial results for the last quarter of 2021. In Q4 2021, Pinterest saw the global Monthly Active Users (MAUs) decreasing 6%, year over year, to 431 million, but revenue grew 20% to $847 million.
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Pinterest introduces a new augmented reality for home decor
Pinterest this week introduced in their apps a new augmented reality (AR) for home decor.
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TikTok and Connected TV spend to gain ground in 2022, predicts Merkle
The agency Merkle this week stated it predits advertising spend will grow in TikTok and Connected TV this year.
