Sovrn this week announced the acquisition of VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. Sovrn says this acquisition complements the Sovrn suite of products and services, offering content creators more revenue-generating tools. “Sovrn and VigLink share a commitment to developing

Sovrn this month announced the release of OneTag, a unified mechanism to simplify the installation, management, and reporting of multiple products and functionality on publisher sites. Sovrn has now more than 180 publishers using OneTag. According to Sovrn, publishers adopting OneTag will immediately get access to three of Sovrn’s