Fyber RTB, a video supply-side platform and RTB exchange headquartered in Berlin, announced the launch of its demand-facing user interface (UI) and the enhancement of its optimization algorithm for enriched Queries Per Second (QPS) throttling capabilities with the aim of providing transparency and advanced optimization opportunities for their demand-side partners.
Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a 360%
Since the launch of its video marketplace, in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230% compound annual growth rate (CAGR) of real-time bidding (RTB) video spend, said the company today. In OTT, growth has been similarly swift, with a 360%
Fyber RTB, a video supply-side platform and RTB exchange headquartered in Berlin, announced the launch of its demand-facing user interface (UI) and the enhancement of its optimization algorithm for enriched Queries Per Second (QPS) throttling capabilities with the aim of providing transparency and advanced optimization opportunities for their demand-side partners.
