Tru Optik and SpotX yesterday announced the capability for publishers to pre-segment and validate audience-based inventory at scale to create targeted OTT and CTV campaigns. Powered by Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences

Triton Digital this month announced the integration of Tru Optik within Triton Aserver. Tru Optik is a DMP for addressable Over-the-Top (OTT) and Connected TV (CTV) bringing audience targeting, measurement, and attribution to streaming radio and podcast advertising. According to Triton Digital, through this partnership, audio publishers that use Triton