TVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo’s deterministic TV viewership segments are now integrated in ADvantage, allowing TVSquared customers to tie TV-driven response and conversions to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots, quantifying

TVSquared announced the opening of TVSquared Japan.

“TV not only provides unmatched reach, but it has evolved into a primary driver of digital response."