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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Retail   -   May 05, 2024 Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP has 4 creative types: display, video, audio, and component-based

Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.

Video   -   May 05, 2024 SAG-AFTRA selects Nielsen for streaming content measurement
SAG-AFTRA

This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.

FuboTV reports Q1 2024 results: strong subscriber growth
Video   -   May 05, 2024 FuboTV reports Q1 2024 results: strong subscriber growth

Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).

by Luis Espada
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Video   -   May 05, 2024 FuboTV reports Q1 2024 results: strong subscriber growth
FuboTV reports Q1 2024 results: strong subscriber growth

Fubo this month announced its financial results for the first quarter ended March 31, 2024. Fubo exceeded expectations in North America, with double-digit year-over-year (YoY) growth in paid subscribers (18%) and total revenue (24%).

by Luis Espada
Retail   -   May 05, 2024 Amazon DSP unveils Creative Gallery to streamline ad creation
Amazon DSP has 4 creative types: display, video, audio, and component-based

Amazon DSP last month launched its Creative Gallery, a new user interface designed to simplify the process of selecting and building creatives for advertising campaigns.

by Luis Espada
Video   -   May 05, 2024 SAG-AFTRA selects Nielsen for streaming content measurement
SAG-AFTRA

This agreement designates Nielsen as SAG-AFTRA's third-party provider for streaming content measurement.

by Luis Espada
Data   -   May 05, 2024 Roku and iSpot partner to enhance streaming TV Measurement
Roku and iSpot partnership

Roku and iSpot.tv last month announced a new partnership. The collaboration aims to address challenges associated with measurement fragmentation in the CTV landscape and empower marketers with more precise data.

by Luis Espada
Video   -   May 03, 2024 Delisted CTV Apps: a growing trend with potential consumer and advertiser impact
Delisted CTV Apps

Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.

by Luis Espada
Display   -   May 02, 2024 Amazon DSP streamlines Location Targeting
Amazon DSP streamlines Location Targeting

This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.

by Luis Espada
Data   -   May 02, 2024 Amazon DSP bolsters measurement transparency with additional MRC accreditation
Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

by Luis Espada
Video   -   May 01, 2024 Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience

Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.

by Luis Espada
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