The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Unlike existing diffusion-based models, VideoPoet leverages the power of large language models (LLMs) to integrate multiple video generation capabilities within a single model, unlocking a new frontier in video creation.
This change, effective December 2023, allow businesses to verify their DBA names when the DBA and the legal name are both present on the verification documentation.
As of February 2024, Google will implement changes to its UK Financial Services Verification (FSV) policy, the company announced yesterday. These changes are designed to provide greater security and transparency for advertisers who are using Google Ads to promote financial services products.
As the 2024 United States election approaches, Google this week announced is taking steps to ensure that its platforms are used responsibly and that voters have access to accurate information.
Google Ads yesterday announced an update that simplifies purchasing reservation ads on YouTube. Now advertisers can plan, buy, and measure ad campaigns across auction and reservation placements, all within Google Ads framework.
PubMatic will serve as Adverty's preferred Private Marketplace (PMP) partner on a global scale. This will allow Adverty to tap into PubMatic's extensive network of advertisers and leverage PubMatic's sell-side targeting capabilities.
In the dynamic world of marketing, understanding your competitors' strategies is crucial to staying ahead of the curve. While traditional market research methods still hold value, digital tools like the Google Ads Transparency Center have opened up new avenues for gaining competitive insights.
YouTube Shorts Ads are video or image ads that appear between organic YouTube Shorts videos in the Shorts Feed. Ads on Shorts are immediately swipeable.
YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).
Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.
Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.
Apple yesterday released the year-end charts for the App Store, showcasing the most popular apps and games of 2023.
