The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
YouTube yesterday announced it is making it easier to find first aid information on the platform. Google has introduced "first aid information shelves" that will be pinned to the top of search results for a variety of acute health topics.
FreeWheel yesterday released new findings from its Viewer Experience Lab initiative, providing valuable insights for publishers and advertisers on how to optimize ad pods to enhance the viewing experience and boost brand impact.
Under the partnership, Tennis Australia will leverage Demand Manager, Magnite's header bidding wrapper services solution, to monetize its display and mobile inventory programmatically for the first time.
Marvel Studios last month unveiled a thrilling trailer for its upcoming original series, 'Echo', which premiered yesterday, exclusively on Disney+ and Hulu.
Meta has partnered with Doja Cat and The Diamond Bros to bring fans an immersive virtual reality (VR) concert experience, Doja Cat: The Scarlet Tour in VR.
Under the updated policy, a "Sensitive Event" is defined as an unforeseen event or development that poses a significant risk to Google's ability to provide high-quality, relevant information and ground truth.
Google yesterday announced it is expanding its casting capabilities to more apps and devices. This includes bringing casting to TikTok, as well as adding Chromecast built-in to the 2024 LG TV series and LG Hospitality and Healthcare devices.
Amazon this week announced Matter Casting, a new feature that enables seamless casting of content from supported streaming apps on iOS and Android devices to Fire TV and Echo Show 15 devices.
Panasonic and Amazon this week announced a global collaboration to bring Fire TV to new Panasonic smart TVs starting in 2024. This partnership will give customers around the world access to a Fire TV experience and Alexa integration, combined with Panasonic's best-in-class smart TVs.
Overwolf, a platform for in-game creators, last month announced that it has paid out a staggering $201 million to in-game creators in 2023. This represents a 25% increase from the previous year and underscores the growing importance of user-generated content (UGC) in the gaming industry.
Amazon's Prime Video is gearing up for a thrilling year of entertainment in 2024, with a diverse lineup of new series, new seasons, and new movies set to captivate audiences worldwide.
ESPN and the NCAA yesterday agreed to a new, eight-year media rights agreement worth $920 million. The deal is the most lucrative in the history of college sports.
