EMX files for bankruptcy
EMX, an SSP (Supply Side Platform), and its parent company Big Village, this week filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court District of Delaware. The case number is 23-10180-CTG.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Yahoo to shut down its SSP
Yahoo will shut down their SSP in the coming months; over 50% of Yahoo’s ad tech employees - 1600 people - to be layoff, Axios reported this week. Yahoo SSP contains video and display inventory connected to several DSPs.
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Netflix taps Nielsen for audience insights in the US, Mexico and Poland
Nielsen last week announced a new multi-year agreement with Netflix to provide linear and streaming audience data across the US, Mexico and Poland.
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HUMAN takes down ad fraud operation targeting 120 publishers
HUMAN last week took down an ad fraud operation, named VASTFLUX, where over 1,700 apps were spoofed with invisible video ads. 120 publishers were targeted.
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JW Player acquires InPlayer
JW Player yesterday announced it has acquired InPlayer, a leading provider of video subscription management and identity management technology.
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Google to pay creators for YouTube Shorts video views
Beginning in February, Google will pay YouTube creators for the video views of their Short videos. Google to pay 45% rev share to creators, but only after paying the music licensing.
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Teads integrates IAS’s Context Control solution
Teads last month integrated IAS’s Context Control solution for avoidance, enabling advertisers to avoid content deemed unsuitable for their brand.
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Brightcove integrates Magnite's adserver
Brightcove will integrate the SpringServe ad server and use Magnite SSP to their help customers monetize unsold ad opportunities.
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Nielsen to release Nielsen ONE Ads this week market-wide
Nielsen ONE Ads will be available this Wednesday, January 11, market-wide, Nielsen last week announced.
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Paramount EyeQ adopts Unified ID 2.0
Paramount yesterday announced the enablement of Unified ID 2.0 (UID2) to transact across a group of Paramount’s owned and operated streaming channels, including including Paramount+, and Pluto TV.
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DoubleVerify gains MRC accreditation for its Authentic Attention metrics
DoubleVerify yesterday announced it has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution.
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Roku to launch their own TVs this spring
The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
