Google automates buying of YouTube Masthead in DV360
YouTube Masthead is a high impact ad format that shows in YouTube homepage, in Desktop, Mobile, and TV screens.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google introduces performance forecast for Video Action Campaigns in Reach Planner
Forecasting for Video Action Campaigns (VAC) enables advertisers to plan for Conversions, Views, Reach, and Impressions based metrics.
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FuboTV adds SpringServe platform to its ad serving stack
Magnite this month announced that FuboTV, a leading sports-first live TV streaming platform, added SpringServe platform to its ad serving stack.
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The free alternative to YouTube Mockup Tool
The YouTube Mockup Tool enabled advertisers and agencies to upload videos and see how the ads will look like when they appear on YouTube.
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Google updates policies leading to advertiser and partner account suspensions in DV360
Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.
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Google to require verification for political ads in South Africa
South Africa Election Ads are ads that feature a national political party, current elected officeholder or candidate for the National Assembly, the National Council of Provinces, President, or Deputy President.
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Google recommends publishers to adopt the new app-ads.txt for CTV inventory
Google advised publishers to set up the app-ads.txt file for all relevant CTV app stores.
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Magnite launches a self-service Deal Discovery
In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
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Audiences spent nearly 30% of their TV time watching OTT video content
Streaming accounted for nearly 30% of total time spent on TV in March.
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Netflix to consider offering a low price plan with ads
Netflix may offer a lower-priced plan with ads as subscription option.
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Fifa launches an ad-funded OTT platform
FIFA+ is available for free in English, French, German, Portuguese, and Spanish.
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DoubleVerify earns MRC accreditation for YouTube video viewability
Accreditation was granted for 3rd party calculation and reporting of YouTube video viewable impressions and related viewability metrics, based on DoubleVerify's integration with Google Ads Data Hub (ADH), in desktop, mobile web, and mobile in-application environments.
