The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Oracle Advertising and The Trade Desk this month announced they are partnering to offer video-level contextual intelligence for connected TV (CTV). The solution leverages Oracle Advertising's video-level contextual intelligence and brand suitability data, which is powered by IRIS.TV.
Google this month announced it will deprecate some dimensions in Win/Loss reports and the Bidding Insights tool in Display & Video 360 on November 15, 2023.
Amazon Ads this month launched Sponsored TV, a pre-packaged solution that includes retail-aware, shoppable ad formats, making it easy for brands to get started with streaming TV advertising and drive measurable results.
Disney this week announced it is allowing third-party vendors to measure its video ad inventory, and that its inventory is now available across 30 DSPs (demand side platforms), representing large scale, midmarket and local platforms.
Amazon this week announced the launch of Amazon Publisher Cloud, a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.
Nielsen this month announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen one of the largest ACR data footprint in the industry.
Amazon this week announced Crunchyroll is now available on Amazon Freevee, with ads, and Prime Video Channels, without ads.
Disney yesterday announced 50% of new subscribers are choosing the ad tier, meaning more reach for advertisers in Disney+.
Magnite today announced TMB selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB’s portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, reaching over 200 million consumers worldwide.
Amazon last month announced the integration of Amazon Publisher Direct in Paramount EyeQ streaming content. This includes the ad-supported streaming services Pluto TV, Paramount+, CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live.
The SSP TripleLift laid off 20% of its workforce this week. 100 employees in Canada and in the US. Dave Clark, CEO of Triplelift, justifies the lay off with advertisers pulling back ad spend to levels in line with historic averages before the pandemic.
EMX Digital (Big Village) this week filed for bankruptcy. The filing shows over 50 million dollars in liabilities to up to 10,000 creditors, including Pluto, Yahoo, Google, Xandr, Sovrn, Proper Media, and others. See the top 30 creditors of EMX Digital.
