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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Display   -   Jun 16, 2024 Independent Ad Tech Players Merge to Form Major Marketplace
Equativ and Sharethrough

Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.

Display   -   Jun 13, 2024 Google updates Advertising Policy to address Opioid Painkillers
Google updates Advertising Policy to address Opioid Painkillers

The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.

CTV Ads: Generational divide on AI personalization
Video   -   Jun 16, 2024 CTV Ads: Generational divide on AI personalization

A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.

by Luis Rijo
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Video   -   Jun 16, 2024 CTV Ads: Generational divide on AI personalization
CTV Ads: Generational divide on AI personalization

A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.

by Luis Rijo
Display   -   Jun 16, 2024 Independent Ad Tech Players Merge to Form Major Marketplace
Equativ and Sharethrough

Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.

by Luis Rijo
Display   -   Jun 13, 2024 Google updates Advertising Policy to address Opioid Painkillers
Google updates Advertising Policy to address Opioid Painkillers

The update aims to strike a balance between restricting the promotion and sale of these drugs while allowing for public health discussions on this critical issue.

by Luis Rijo
Video   -   Jun 13, 2024 Roku launches Roku Exchange: a new platform for TV streaming advertising
Roku Exchange

Roku yesterday announced the launch of Roku Exchange, a new advertising technology solution designed specifically for the TV streaming industry.

by Luis Rijo
Display   -   Jun 13, 2024 DV360 unveils new Insertion Order Objectives
DV360

Google this week announced a new feature for Display & Video 360 (DV360): Insertion Order Objectives.

by Luis Rijo
Video   -   Jun 12, 2024 CTV Ads to get unique IDs for better measurement and consumer experience
CTV Ads to get unique IDs for better measurement and consumer experience

This initiative aims to improve the Connected TV (CTV) advertising experience for both consumers and brands by introducing a system of unique identifiers for ad creatives.

by Luis Rijo
Video   -   Jun 08, 2024 Google Ads introduces Brand Recommendations
Brand Recommendations

Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.

by Luis Rijo
Retail   -   Jun 05, 2024 Amazon DSP enables advertisers to use different currencies
Amazon DSP currency selection

Amazon DSP last month introduced a new feature allowing advertisers to select their preferred transaction currency during the advertiser creation stage.

by Luis Rijo
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