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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Display   -   Dec 17, 2023 Google Ads ceases purchasing in-app ads through multicall requests in waterfalls
in-app ads

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

Video   -   Dec 16, 2023 Video view campaigns on YouTube
Video view campaigns on YouTube

Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.

YouTube CTV Ad
Video   -   Dec 17, 2023 YouTube streamlines CTV Ads with Fewer Breaks and Shorts integration

YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).

by Luis Espada
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Video   -   Dec 17, 2023 YouTube streamlines CTV Ads with Fewer Breaks and Shorts integration
YouTube CTV Ad

YouTube this week announced it will display fewer ad breaks in CTV and the launch Shorts ads for connected TVs (CTVs).

by Luis Espada
Display   -   Dec 17, 2023 Google Ads ceases purchasing in-app ads through multicall requests in waterfalls
in-app ads

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

by Luis Espada
Video   -   Dec 16, 2023 Video view campaigns on YouTube
Video view campaigns on YouTube

Video views campaigns on YouTube are a way for marketing professionals to get more views for their video ads at a lower cost.

by Luis Espada
Display   -   Dec 13, 2023 Apple Top Apps and Games of 2023 on the App Store
App Store

Apple yesterday released the year-end charts for the App Store, showcasing the most popular apps and games of 2023.

by Luis Espada
Video   -   Dec 12, 2023 Video Reach Campaigns (VRC) for Efficient Reach now reach YouTube in-feed and YouTube Shorts
Video Reach Campaigns (VRC) for Efficient Reach Multi-format ads

Google this month updated Video Reach Campaigns (VRC) for Efficient Reach to allow advertisers to reach viewers across three different inventory types: in-stream, in-feed, and Shorts. This update makes VRC for Efficient Reach more versatile for reaching a wide range of viewers.

by Luis Espada
Video   -   Dec 12, 2023 Magnite opens its first office in India
Office

Magnite today announced the opening of its first office in India, in Mumbai. This expansion marks Magnite's commitment to supporting publishers and buyers in one of the fastest-growing digital advertising markets globally.

by Luis Espada
Video   -   Dec 12, 2023 Netflix releases its first Viewing Report
Netflix

Netflix today released its first-ever comprehensive viewing report: What We Watched: A Netflix Engagement Report, which provides insights into what viewers are watching on the platform.

by Luis Espada
Display   -   Dec 11, 2023 Similarweb and HypeAuditor releases 2024 Marketing Benchmark Report
Marketing Benchmark Report

Similarweb and HypeAuditor today released the 2024 Marketing Benchmark Report, providing detailed insights into the performance of businesses across seven key industries.

by Luis Espada
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