YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.

Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.

YouTube expanded its AI likeness detection tool to government officials, journalists, and political candidates on March 10, 2026, targeting deepfake impersonation of civic figures.

WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal.

Teads Q4 2025 results show $352M revenue, a $350M goodwill impairment, and CTV crossing $100M annual revenue with 55% year-over-year growth.

Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.

Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.