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Posts

• 9 min read

  A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 24, 2026 • Video
• 15 min read

  Google NewFront 2026: Gemini takes over Google Marketing Platform

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 24, 2026 • AI
• 8 min read

  Kroger joins Google's Commerce Media Suite to unlock SKU-level sales data on YouTube

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 24, 2026 • Retail
• 8 min read

  Snap's AI Clips let developers monetize photo-to-video lenses on Snapchat

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 24, 2026 • AI
• 21 min read

  NO BATIDÃO hits week 21 — and these charts tell you why it won't stop

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 24, 2026 • Audio
• 7 min read

  YouTube Creator Partnerships replaces BrandConnect in 7 markets

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 24, 2026 • Video
• 9 min read

  Roku named first publisher in Google's Confidential Publisher Match at NewFront

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 24, 2026 • Video
• 9 min read

  Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 23, 2026 • Video
• 12 min read

  FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 23, 2026 • Video
• 10 min read

  France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 22, 2026 • Video
• 12 min read

  K-Pop Demon Hunters' Oscar win shows what cinema does that streaming can't

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 22, 2026 • Video
• 9 min read

  Voters trust TV news over AI and social media, VAB survey finds

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • Mar 21, 2026 • Video